Coca Cola: Valser

Context
Valser, the Coca-Cola-owned Swiss mineral water brand, launched a campaign to promote its use of 100% recycled PET bottles. The "GENAU WIE WIR" campaign featured Swiss partners including ambassador Karen Fleischmann, a myclimate representative and a Valser factory employee, each shown taking action for sustainability, from recycling to reducing emissions. The campaign ran across OOH, print and digital, with a master layout produced for Coca-Cola to adapt across formats independently.

Role
Project Management:
✶ Production Photo Shoot
✶ Production Visual Assets

Client
Coca Cola

Agency
Jung von Matt LIMMAT

Production
Photography: Guillaume Megevand
Production: LIV creatives

Year
2020