Coop: Pro Montagna

Biz meh Berg für dahai. - Jubiläumskampagne

Advertising poster for Pro Montagna Bündner extra Bio Bergkäse cheese by Coop, featuring Swiss mountain imagery and text in German promoting traditional craftsmanship.

Promotional advertisement for Pro Montagna mountain milk by Coop, featuring a milk bottle on a wood-textured background with elevation lines and German text.

Context
For the 15th anniversary of Coop's Pro Montagna brand, Jung von Matt LIMMAT created a national campaign celebrating Swiss mountain farming across TV, OOH, print and digital. The TV spot, directed by Ismael ten Heuvel with a soundtrack by Patent Ochsner, follows a boy capturing mountain air in a jam jar to bring to his city neighbour. Print and OOH ads featured wooden panels depicting topographical maps of the Swiss mountains, with elevations corresponding to actual Pro Montagna production locations, adapted across regional Swiss dialects.

Results
✶ ADC Bronze in Anzeigen (2022);
APG Bronze in Poster of the Month March 2022

Role
Project Management:
✶ Video Post-Production
✶ Visuals & Ad Production

Client
Coop

Agency
Jung von Matt LIMMAT

Production
Video: Rosas & Co Films AG
Visuals: analogdigital.tv & Platinum FMD

Media
TV, OOH, digital & print

Year
2022

Sticker featuring a silhouette of a person with an alpenhorn in front of a mountain, surrounded by a green circle. Below, a red banner reads 'Pro Montagna' with a Swiss flag next to it.

Wooden background with Coop Pro Montagna products: a bottle of milk, a packet of pasta, a jar of fruit jam, a piece of cheese, and a package of sausages. Text in German promoting local mountain produce.

Coverage & Credits

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