Coop: Pro Montagna

Biz meh Berg für dahai. - Jubiläumskampagne

A package of Val Poschiavo herbal tea from Pro Montagna. The packaging is red and white, featuring an image of edelweiss and the Coop logo. The background shows a wood texture and topographic lines. German text promotes fine flavors and traditional craftsmanship from mountain farmers.

Role
Project Management:
✶ Video Post-Production
✶ Visuals & Ad Production

Client
Coop

Agency
Jung von Matt LIMMAT

Production
Video: Rosas & Co Films AG
Visuals: analogdigital.tv & Platinum FMD

Media
TV, OOH, digital & print ads

Year
2022

Promotional poster featuring Bündner Berg-Landjäger sausages from Coop, highlighting traditional handcrafted quality from mountain farmers. Includes topographic map background and Pro Montagna brand logo.
Sticker featuring a silhouette of a person with an alpenhorn in front of a mountain, surrounded by a green circle. Below, a red banner reads 'Pro Montagna' with a Swiss flag next to it.
Advertising poster for Pro Montagna Bündner extra Bio Bergkäse cheese by Coop, featuring Swiss mountain imagery and text in German promoting traditional craftsmanship.
Promotional advertisement for Pro Montagna mountain milk by Coop, featuring a milk bottle on a wood-textured background with elevation lines and German text.
Wooden background with Coop Pro Montagna products: a bottle of milk, a packet of pasta, a jar of fruit jam, a piece of cheese, and a package of sausages. Text in German promoting local mountain produce.

Featured in the Media

horizont sticker
mk sticker
persoenlich sticker

Credits

Verantwortlich bei Coop: Thomas Schwetje (Leiter Marketing / Digitale Services), Sacha Zuberbühler (Leiter Marketingkommunikation), Vanessa Finzer (Leiterin Werbung), Luca Schwarz (Leiter Werbung Image / Eigenmarken), Maryline Hermann (Projektleiterin Werbung), Florian Fritz (Leiter Social Media/Online Campaigning), Simon Flatt (Leiter Media), Karin Rieth (Leiterin Media Klassisch), Lukas Schmid (Senior Projektleiter Digital Media), Marc Muntwyler (Leiter CM/Beschaffung Frische), Michael Scheidegger (Brand Group Manager Nachhaltigkeit). Denise Renaux (Brand Managerin Pro Montagna)

Verantwortlich bei Jung von Matt Limmat: Dominique Magnusson (Creative Direction), Jacqueline Rufener, Linus Konetschnig, Tobias Peters (Text), Michel Kissling (Art Direction), Sarina Pruschy (Grafik), Christian Omlin (Strategie), Sebastian Kaps, Jasmin Jost (Projektleitung), Natascha Imfeld (Agency Producer/Jung von Matt Play), Nick Schoberth (Executive Client Director), Luitgard Hagl (Excecutive Creative Director), Stefan Näf (Chief Consulting Officer); Externe Partner Film: Rosas & Co Films AG (Produktion): Nadia Rosasco (Executive Producer) Ismael ten Heuvel (Regie) Südlicht (Postproduction) Thomas Winiger (Executive Producer) Musik: Hit Mill AG (Musik): Noemi Matthis (Organisation) Print: analogdigital.tv (Instagram @analogdigital.tv) Rosina Bischur (Executive Producer) CGI & Post Produktion: Platinum FMD (Instagram @platinum_fmd)

Verantwortlich bei TWmedia: Stephan Küng (Gesamtverantwortung), Manuela Brunner (Mediaplanung), Pearl Kathriner (Senior TV Planerin), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Flavio Garofalo (Digital Campaign Manager).