PostFinance

Ist doch ganz normal. - Imagekampagne & TikTok

@mrsfluffle #anzeige i finde das alles #istdochganznormal… @PostFinance danke füre Ohrwurm😂 #ad #schweiz #switzerland #swisstok #tiktokschweiz ♬ Instrumental - PostFinance AG

Context
PostFinance launched "Ist doch ganz normal" to reposition itself as a confident, modern retail bank for all of Switzerland. The campaign centred on an original music track and video, running across TV, OOH, print and digital. It was complemented by a TikTok activation in which regional Swiss creators produced original tracks and videos in German, French and Italian, all under the same concept. PostFinance's first influencer campaign on the platform.

Results
✶ 5M+ combined video views across 5 creators

Role
Project Management:
✶ Asset Production Image Campaign
✶ TikTok Campaign
✶ Influencer Management

Client
PostFinance

Agency
Jung von Matt LIMMAT

Production
Influencers: mrsfluffle, clarksmusic, naswyn, ales2andro, nickantik

Media
Digital Video & TikTok

Year
2021

@clarksmusic YO! Au immer spot dra? 🤷🏽‍♂️ min remix vo #istdochganznormal vode @PostFinance! mach au ein mit dem sound, los! #tiktokschweiz #fürdi #fürdich ♬ Instrumental - PostFinance AG

@naswyn #ad S’éduquer financièrement mais ne pas vouloir aider ou parler d’argent. Ça ! Ce n’est pas très normal 😎 @PostFinance #cesttoutafaitnormal #sponsored ♬ Instrumental - PostFinance AG

@ales2ndro La mia versione di #cisembranormale di @PostFinance ♬ Instrumental - PostFinance AG

@nickantik Ormai la normalità é la nuova definizione di anormalità! Vi presento il mio gemello Nick!😂❤️ #cisembranormale @postfinance ♬ Instrumental - PostFinance AG

Image Campaign - Video

Image Campaign - Social Media Snippets

Coverage & Credits

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