MyClimate

Context
Switzerland was heading to a climate vote in June 2023. Two years earlier, a first Climate Act had narrowly failed at the ballot despite favourable polls. myclimate needed a campaign that would mobilise beyond the usual climate audience and emotionalise rather than inform. The strategic insight: a Yes to the Climate Act meant investment in Swiss energy companies rather than petrodollars flowing into foreign despots' war chests. To make this tangible, a 2.2m interactive screen installation was placed at Zürich HB featuring a state-of-the-art deepfake Putin. When passers-by inserted their voting ballot into an integrated official post box, a sensor triggered an animation of Putin coughing and turning red. On day two, a 67-year-old woman attacked the screen with a hammer. It was replaced the same day.
The Climate Act passed on June 18 with 59% approval.

Results
✶ 75+ press contributions, 77M media contacts and CHF 1.5M earned media value
✶ 59% “Ja” at the ballot box
✶ BOSW Bronze in Creativity & Brand Experience (2024);
ADC Silver & Bronze in Brand Building & Activation for OOH/Interactive Media (2024);
The One Show Merit in Innovation for OOH (2024)

Role
Freelance Project Management:
✶ Pre-Production

Client
myclimate

Agency
Jung von Matt LIMMAT

Production
Live: Jeff
Visual: Analog/Digital
Custom DOOH Screen: Venon Projects AG, Metall Werk Zürich AG

Media
Live DOOH

Year
2023